The Science of MonaVie Açai Juices

In the past, these trees were illegally destroyed by poachers just to harvest a 12-inch section known as the palmito, or “heart of palm.” This tasteless and nutritionally void portion of the tree was sold as a salad garnish. In addition, palmito harvesting only provided a one time monetary benefit. A food staple for the local populations, açai is now a vital part of the economy.

Through a partnership with MonaVie, local people are able to practice an ecological way of harvesting that provides long term economic benefits. Since açai trees produce fruit year round, harvesters benefit from a continual income that helps sustain life in the Amazon and preserve the rainforest.

SUSTAINABLE HARVESTING

For many years now, the destruction of the Amazon Rainforest has occurred at an alarming rate. Like many of the botanicals found in the Amazon, açai palm trees are vital plant species that have been carelessly and needlessly chopped down.